Let them eat cake.
Skegness and coast are now well in the throes of doing what they do best; thrilling and entertaining the masses of summer visitors who flock to the seaside for a taste of the good-life.
If it's high art, cutting edge culture or anything razor sharp and challenging you crave then I fear you could go a little hungry... However if good family fun, variety, live music, cheeky comedy acts, sequins, teeth and tiaras whet your appetite then fill up – there's plenty to go around this season!
Variety and comedy in particular have never been hotter – it's official...since records began – (wink).
With stalwarts in the art of vaudeville such as Ken Dodd and Jimmy Cricket still selling out at a 60 and 50 years each on stage; the Chuckle Brothers at 40 years and King of the Jungle Joe Pasquale a mere newbie at 26 years, the appeal of these acts transcends generations with grandparents and grandchildren side-by-side enjoying often the same moments but also those cleverly tailored quips specifically for their respective generation.
Yes the material is by and large "familiar", yes the make-up is a little thicker and jewellery a little louder (well it does take people's minds off your wrinkles) and YES they still keep 1000s on the edge of their seats waiting for the oh so anticipated and precision timed punch lines to be delivered on queue and to rapturous applause.
So - whether it's campsite entertainment, kids clubs, guest house karaoke, Punch and Judy in the park, OLD Skool DJ night in the bars, 80's weekend at Butlins, a night out at the Theatre or a balmy summer evening playing the "slots" and riding the Big Wheel when a seaside recipe for fun, laughter and summer living comes together like Fish 'n' Chips then let them eat cake say I!
For a full line up of entertainment at The Embassy Theatre through to 2014 visit www.embassytheatre.co.uk
For more attractions along the coast see www.visitskegnessandmablethorpe.com