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Performance store flexes its muscles

By Lincolnshire Echo  |  Posted: February 05, 2013

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An independent sports supplements retailer has moved into bigger premises after just three years in business.

Performance Foods, in the lower end of High Street in Lincoln, opened the new shop in early January.

The move has given directors Laurie Carr and Kimberley White around double the amount of floor space of their previous property.

The couple have also opened a new area where a nail technician is working full-time.

Since making the move from premises across the street, the shop has seen an increase in footfall from both men and women.

The business sells diet and nutrition products as well as sports and health supplements.

Ms White, a former professional ballet dancer, said: "We've been able to offer a bigger range of products to customers because it's at least double the size of our last store.

"We're going to be able to offer a lot more choice.

"Laurie is also going to be helping people to create personal plans to get them where they want to be, and I think that's one of the benefits of being an independent business.

"We're now looking to continue expanding and keep growing our range of products.

"I think moving into this property is a form of growth and it can only go onwards and upwards from here."

Performance Foods currently has one sales assistant and Ms White says the pair hope to eventually take on more staff.

Mr Carr, a competitive bodybuilder who came fourth in the British championships in October, also recently opened Evolution Gym in Whisby Road.

He believes both businesses will be able to complement each other as they grow and his customer base widens.

Ms White added the introduction of the Performance Nails area had contributed to an increase in the number of women coming through the door.

"For us that's the benefit of having our nail technician Adele here," she said.

"Women were perhaps a little bit more reluctant to come in, as they may have thought it was just about body building.

"But actually we have a lot of women's products, such as clothing, too."

The shop is among a group of growing independent specialist businesses in the lower end of the High Street.

Nearby is The Lincolnshire Runner, Scullion the Barber, tailor Andrew J Musson and florist Bouquet.

Performance Foods' previous property remains vacant.

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