A BUSINESS owner is calling on shoppers to keep supporting independent traders after planning permission was granted to a national bakery company.
Despite a petition set up in October last year by businesses in Alford, this failed to impact on the decision to allow a Coopland's Bakery store to open in the town.
East Lindsey District Council's Planning Committee approved two applications by the Scarborough-based bakery on Thursday.
The committee approved planning permission and listed building consent at 15 Market Place to provide a new shop front and replacement window on the ground floor of the building.
Angelene Handley, from Angelene's Patisserie, started a petition in October and Facebook campaign which gathered just under 500 signatures against the store coming to the town.
The petition was to highlight that a national retail bakery in Alford could be detrimental to the current businesses that provide this service already.
After hearing about the planning permission, Mrs Handley told the Target she was disappointed with the decision by the planning committee.
She said: "I had hoped the petition would have done some good so I am rather disappointed with the decision.
"I think a business like Cooplands should concentrate on areas such as Sutton on Sea which gets more people visiting. Alford is a small town of around 2,500-3,000 people and we get a few visitors on market day.
"I think the number of signatures we got shows the level of concern from people who use independent shops like ours.
"We have been running for 14 years and I hope our reputation means that people will stick by us. We are well used by local people and students from the local schools.
"I still can't believe that the council has passed this when there are other eateries in Alford run by local people. We are just going to have to wait and see what happens."
The applications were supported by Alford Town Council and no observations were made by Alford Civic Society.
Cooplands have opened several bakeries across Lincolnshire over the years, including Louth, Horncastle, Skegness, Spilsby and Mablethorpe more recently.
The opening of the store is likely to generate five full-time and two part-time jobs.